Just a few years ago, companies and recruiters simply posted job ads and waited for applications to arrive. But change is now afoot with recruiters having to get creative to attract the right people to fill their vacancies.

Posting job ads on your corporate website, online business networks and job boards is still an integral part of recruiting, but companies now need to do more than that to make sure they receive enough applications to choose from. This is where active recruiting comes into play as a surefire way of identifying suitable candidates who want to be found as they're usually already employed and not actively looking for a new job. This means that companies looking to fill vacancies have to really work on their employer branding and do everything they can to appeal to potential applicants.

What's important here is that a healthy balance of active and passive recruiting methods are used in conjunction with showcasing your company as a great place to work, e.g. on business platforms such as XING. Here, members can create a personal profile they can then use to get found by companies, to connect with other people, and to look for new career opportunities. Siemens is extremely happy about using XING's recruiting solutions to showcase its business and current vacancies!